Trade shows are a prime opportunity to showcase your brand and make an impact in your industry. But with so many booths and companies vying for attention, how do you stand out from the crowd? As a convention pro, I have seen firsthand the importance of creating an experiential marketing moment at your booth.

Plant walls are a trend that has been taking the events industry by storm—and for good reason! Plants and natural elements boost an event’s wow-factor and serve as visual representations of the host’s sustainability mission.